How to Create Custom Events in Google Analytics

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What is Google Analytics?

Google Analytics is a tool that helps you understand how people use your website. It can show you how many people visit what pages they view and how long they stay

What are Custom Event?

Custom events are actions that you want to track on your website. For example you might want to know when someone clicks a button watches a video or downloads a file Creating custom events helps you see these specific actions in Google Analytics

Why Create Custom Events?

Creating custom events is important because it helps you understand what visitors are doing on your site This information can help you improve your website and make it more user friendly

How to Create Custom Events

Here’s a simple guide to creating custom events in Google Analytics

Step 1: Set Up Google Analytics

First you need to have Google Analytics account  set up on your website. If you don’t have it yet, you can sign up for free at Google Analytics

When you successfully connect your website with Google Analytics,  you’ll see a window
Click on Gear Button 

Step 2: Go to Admin Section

  • In the bottom-left corner, click on the “Admin” gear icon.
  • Select the account and property you want to manage.

Step 3: Navigate to Events

  • Under the property column, click on “Events” under “Data Streams.”
  • Select the data stream you want to work with ( your website’s URL)

Step 4: Create Custom Event

  • Click on “Create Event.”
  • Click the “Create” button to start setting up a new event

Step 5: Set up the Event Conditions

  • Name your event: Give it a name that describes the action you want to track, like “button_click” or “video_play.”
  • Set up the matching conditions: Choose the conditions that define your event. For example, you can track clicks on a specific button by setting a condition like:
    • Parameter: click
    • Operator: equals
    • Value: button_text (Replace “button_text” with the actual text on the button you want to track)

Step 6: Verify Your Event

  • Go to the “Real-Time” section in Google Analytics
  • Perform the action you set up ( click the button) to see if the event is being tracked

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