PERMONCE MARKETING
What is Performance Marketing
In a way, advertisers employ the technique of performance marketing where they only fork out cash if their intended customers take concrete steps. These concrete steps include but not necessarily limited to clicks, sales and leads. It therefore means that this way of doing things is performance-based and thus before paying for adverts, firms can determine whether it is necessary or not depending on whether their campaigns have borne any results.
Indeed! Put differently, performance marketing is a style of advertising in which businesses are only billed once their advertisements have produced specific outcomes or have helped to accomplish a number of predetermined goals.
Types of Performance Marketing
Social Media Advertising
Behavior, interests, and demographic exact targeting is provided for by social media networks.
SEM
SEM consists of paid search ads, such as Google ads where the advertiser pays per click
Affiliate Marketing
To market their products and services through affiliate marketing, brands collaborate with affiliates (which are bloggers, publishers, and influencers.
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