Businesses are able to advertise their products through Google Ads online platform. This platform uses the paid-per-click approach giving room for the advertiser to pay whenever the ad is clicked. Mainly, these may be seen in Google search results, websites, apps and YouTube videos by targeting specific individuals using search queries they would often want to be answered for when buying something online or offline as well. Google Ads include search among other types of advertisement forms thereby making it easier for consumers.