Introduction to Social Media Marketing

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What is Social Media Marketing

Social Media Marketing (SMM) involves using social media platforms to promote products, services, or content. It’s about building brand awareness, driving traffic, and generating leads by engaging with audiences.

what Social media marketing

Key Points

  • Definition and Importance of Social Media Marketing.
  • Overview of Popular Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.).
  • Benefits of Social Media Marketing for Businesses and Professionals.
  • Key Metrics to Monitor (Reach, Engagement, Conversion, etc.).

Why SMM?

  • Affordable and highly effective for reaching your target audience.
  • A platform for storytelling and brand building.
  • Great for driving website traffic and improving search engine rankings
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Popular Platforms

  • Facebook: Great for community building and targeted ads.
  • Instagram: Ideal for visually appealing content and younger demographics.
  • LinkedIn: Focused on professional networking and B2B marketing.
  • Twitter: Excellent for real-time updates and brand communication

Practical Knowledge

  • Set up a business profile on a platform of your choice.
  • Explore the insights/analytics section of the platform to understand basic metrics.

Homework

  • Create a social media account on one platform if you don’t already have one.
  • Research and list 5 brands you admire on social media. Write down what you like about their approach.
  • Identify which social media platform suits your goals and why.

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