Search Engine Optimization
What is Search Engine Optimization
People do Search Engine Optimization to improve their websites visibility whenever searches are done using keywords about their products or services in google, bing & other search engines with aim Increasing organic traffic through improved search, result ranking (without paying for ads)
Type of Search Engine Optimization
On Page SEO
Optimizing each page of the website is aimed at improving their search engine positions and getting better relevant traffic.
OFF Page SEO
Refers to actions taken outside of your own website to impact your rankings within search engine results pages
Technical SEO
Focuses on improving the technical aspects of a website in order to increase the ranking of its pages in the search engines
Local SEO
Aims to optimize your online presence to attract more business from relevant local searches