Optimize Website Crawling & Indexing

Bots have to crawl and index the user’s site quickly and are optimized to do so.

For example:

• Submit a sitemap through the Google Search Console.
• Use a robots.txt file to prevent search engines from crawling certain pages.
• Fix broken links and orphan pages so as to enhance the site structure.

Improve Website Speed & Performance

Site speed is an important ranking factor. If your site is too slow, its bounce rates increase heavily and rankings fall.

Ways to improve page speed include:

• Enabling browser caching to store frequently used resources.
• Image compression using tools like TinyPNG. Reduce scripts and unnecessary plugins to minimize HTTP requests.
• Using a CDN will serve content faster.

Mobile-Friendliness & Core Web Vitals Optimization

Google works on a mobile-first indexing strategy, which requires optimizing your site for mobile devices.

Mobile SEO Best Practices Include:

• Responsive design for a unified experience across all devices.
• Text should be legible without zooming.
• Optimize for Core Web Vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift).

Secure Your Website with HTTPS

A secure site breeds trust and enables higher rankings. Google gives weight to sites protected under HTTPS.

Ways To Secure Your Website:

• It consists of the installation of an SSL certificate.
• Keep the plugins and software up to date.
• Monitor security issues using tools like Google Safe Browsing.

Fix Duplicate Content Issues

Duplicate content can create confusion for search engines and split the ranking power.

Issue Resolution for Duplicate Content:

• Use canonical tags to specify the preferred URL.
• Redirect duplicate pages using 301 redirects.
• Set up hreflang tags for multilingual sites.

Structured Data & Schema Markup

Schema Markup helps search engines better understand your content, hence increasing the chances of getting into a rich snippet.

These markers include:

• Breadcrumbs Schema for navigation.
• FAQ Schema for enhanced visibility in search results.
• Product Schema for eCommerce sites.

Optimize Your URL Structure

A clean URL structure increases your click-through rates and general usability.

Rules for SEO-Friendly URLs:

• Keep URLs concise, informative, and keyword-rich.
• Use hyphens instead of underscores.
• Avoid special characters and filter parameters whenever possible.

Internal Linking for Better Navigation

Internal linking helps distribute link equity and improves crawlability.

How to Optimize Internal Linking:

• Use unique anchor text.
• Link to relevant high-value pages.
• Avoid a density that overly clutters a page with links.

Optimize Your 404 Pages & Redirects

Broken links can ruin user experience and negatively affect SEO.

404 Error Fixes:

• Set up custom 404 pages with some useful navigation.
• Use 301 redirects if any pages are deleted.
• Regularly audit broken links using tools such as Ahrefs.

Monitor & Fix Crawl Errors in Google Search Console

With regular checks of Google Search Console, it helps ensure that indexing occurs for the site without any errors.

Ways To Help Your Google Search Console For SEO:

• Identify and fix crawl errors.

• Monitor indexing issues and sitemap status.

• Analyze mobile usability and security issues.